Since relaunching my newsletter a few weeks ago, I’ve received a lot of questions about what I’m using to create these emails and why I’ve decided to invest more time into growing this particular channel.
I’ve always believed in the power of email marketing, but in the past I struggled to get my newsletter out the door for one key reason. Put simply: I don’t have a lot of time to build out beautiful, well designed emails.
I’m a busy perfectionist without a design background who can’t write a line of code. I wasn’t satisfied with the quality of the emails I was able to create in other platforms and without the help of a designer—I didn’t have the ability to bring them up to my high standards. I felt overwhelmed and therefore put email marketing on the back burner.
Enter Flodesk — a super simple platform to help you create gorgeous, high converting email campaigns.
It makes sending beautiful emails as simple as posting to social media. From the moment you create your account, you have access to beautiful templates and layouts that you can customize to match your brand in minutes.
Last year, two of my dearest friends from San Francisco, Martha Bitar and Rebecca Shostak, set out to build an email marketing platform unlike anything on the market. I have loved being an early adopter in their private beta and experiencing the Flodesk team turning feedback into features in real time.
In less than a year, they’ve managed to build a platform that’s more intuitive than others who have been in the game for 17+ years (I’m looking at you Mailchimp). Yes, there are a lot of features still in the works, like a Zapier integration, but new features get released almost daily. And even more exciting—you can request them.
Today, I’m sharing the three reasons why I’m switching my business over to Flodesk for email marketing. Let’s dive in.
ONE: CREATE GORGEOUS EMAILS IN MINUTES
In Flodesk, you can create beautiful layouts that make your emails look like they’re coming from a big brand with an entire marketing + design team (think: Anthropologie aesthetics with Canva’s click and drag functionality—it’s downright magic!).
The Flodesk team has built proprietary technology that allows you to add custom fonts into your emails that display correctly every time—no other platform has this! You can also see how your emails will look on desktop and mobile so that your email display seamlessly across all devices.
TWO: GROWING YOUR LIST IS A BREEZE
Flodesk makes it easy to build your subscriber list. You can launch a lead magnet in minutes. Simply create a form, customize it to match your brand, paste the HTML onto your blog or website and direct your audience to download your magnet.
It only took me five minutes to build the subscription page on my website and it looks great on desktop and mobile.
With other platforms, I always felt like the form functionality was clunky and hard to customize. I’d spend hours trying to get everything to line up just right. Flodesk has simplified the process and put the power back into your hands.
And I really love the analytics overview for each email. It’s super informative and yet easy to understand—giving you insights that can improve your marketing performance.
THREE: THE PRICING STRUCTURE
Other platforms punish you for growing your list. The more subscribers you add, the more you pay each month. Flodesk is different.
For a single monthly fee, you get unlimited subscribers and access to all features. And they are enabling members of their private beta (like me) to offer you 50% off your Flodesk subscription. That means rather than paying $38 per month, you can get access for $19 per month. Y’all that is an amazing deal.
Before Flodesk, I was paying 10 times that every month to use ConvertKit.
I love that this platform doesn’t raise your monthly fee as you grow your list. That’s a pricing structure that I can get behind.
BONUS: ADD YOUR INSTAGRAM FEED
Oh, and for a time saving hack, you can easily pull your Instagram feed right into your email! It gets updated automatically and keeps your welcome sequence super relevant by pulling your latest content right into the email. Using this feature to leverage my existing Instagram content is becoming one of my favorite productivity hacks when it comes to email marketing.
I also invite you to subscribe to my newsletter to see these emails in action. I send a weekly email that’s packed with stories, business tips, doodles, and industry happenings.
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