50% of small businesses fail in the first five years due to lack of critical support, resources, and infrastructure. Let’s join forces and change that statistic forever.

Building your business is harder than it should be.

I’m an Author, Founder, Speaker, Community Builder, Neuroscience Nerd and
Mama Bear for Small Business.

I am also the Chief Evangelist at HoneyBook where I support over 100,000 independent business owners who are changing the world. If you’ve been looking for an entrepreneurial advocate—then you’ve come to the right place.

I'm Natalie FRANKE.

There is a seismic shift in how people earn a living.

The Future of Work is Independent

It has never been easier to turn your talents and passions into profit.

Entrepreneurship is their aspiration.

5.4 million new business applications were filed in 2021 - more than 20% higher than any previous year on record.


Small business formation has been accelerating year over year.

Oh and younger generations?

43% of Gen Z did too!

46% of Millennials freelanced in the last year.

Freelance Forward Report
by UPWORK in 2022

The glaring gaps in infrastructure, resources, and support make it harder to thrive in pursuit of building your own business. As more and more people begin to pursue this path, these issues will only continue to become more painfully apparent.

54% of Gen Z indicate that they intend to start their own business in the next ten years.

The system was not built for independents.


Historic numbers of people are going independent and starting businesses, 


only to discover that they trade working 9 to 5 for hustling 24/7.

Go After
What You Want

Launching August 15, 2023

Whether you’re struggling to get started, afraid of making a big decision, or clinging to a path no longer meant for you—this book is the kick in the pants you need to take the next step and go after what you want. Gutsy is your guidebook to uncovering the audacious courage within you and making an impact on this world that only you can make. 

Pre-Order Gutsy Today

We're on a mission to uncover the science of self-made success. Join Natalie Franke as she interviews some of the most brilliant minds in business―digging deep into the details and uncovering strategies that turned entrepreneurial hopes into tales of triumph.


activate mama-bear mode!

I’m here to help

Knowledge is power. Secrecy keeps us stuck. My blog is a place for sharing what I know, revealing what I’m learning, and answering your top questions about running an independent business. One way I do that is on my blog.

2023 Small Business Trends to Watch 

Stop Booking the Wrong Clients

The Why Behind the Rebrand



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