From the very first moment I was introduced to books, my life would never be the same. Fast forward a few years later, when I discovered Audible and fell in love. Suddenly all of those long hours I spent traveling, editing, working out—could be used to effortlessly learn and feel inspired. Embracing my inner book nerd has completely revolutionized my business.
Today, I’m sharing ten of my favorite books that every entrepreneur should read. I should preface this by saying that my two favorite books: How to Win Friends and Influence People + Tribes aren’t listed below because I mention them so frequently that I felt like it would be cheating to include them below. Obviously these are must reads, however the books below have been equally as impactful. From neuromarketing to pure inspiration—I’d love to know which of these books are already on your shelf and which you’re excited to read.
Who Should Read This: Anyone who is looking to build passive revenue streams. This book should be the first book you read if you are familiar with selling services and looking to transition into e-commerce. It has completely changed my view of email marketing and providing value.
Who Should Read This: Leaders of communities, companies, and families. Honestly, anyone who wants to create a culture of camaraderie and success in their life. Through stories, Simon Sinek illustrates the characteristics of strong leaders and how you can improve your management style. One of my favorite books, I encourage every executive and entrepreneur I meet to read this book.
Who Should Read This: If you’re interested in better understanding the intersection of neuroscience and commerce. Understanding the brain has an impact on how modern companies position products in the marketplace—Dr. Pradeep takes that knowledge and compiles it into a story-laden book that is easy to digest.
Who Should Read This: Every single entrepreneur looking to leverage social media to build a sustainable business. This book was the book that sparked my love of Gary Vee. He explains how to provide value, why it matters and to create high-quality content perfectly adapted to the specific social media platform you are using to communicate.Â
Who Should Read This: Anyone interested in consumer behavior and runs a business. Dan Ariely is one of my favorite behavioral economists (his TED talk has been viewed millions of times) and I love how relatable this book is. You don’t need to have an MBA to fall in love with his stories and learn something!
Who Should Read This: Anyone who has felt like giving up or wondered why some entrepreneurs succeed and others fail. Angela Duckworth, a pychologist and business woman, explains that the secret to success is not talent alone, but rather a combination of passion and persistence. If you’d like a preview of this book, you should check out her TED talk.
Who Should Read This: Anyone who is a giant nerd, who loves understanding the brain, and is curious about the science behind persuasion in the marketplace. I genuinely think this book may be my all time favorite in the realm of neuromarketing and I read it twice before I was able absorb Dooley’s genius!
Who Should Read This:Â Small business owners and creatives who are desiring to find fulfillment in their lives and careers. I’ve had the pleasure of speaking with Simon on multiple occasions and he is truly the real deal. He has a way of making you look at your life in a unique way and empowering you to embrace your brilliance.
Who Should Read This: Anyone thinking about making a transition or jump in their career. I read this book shortly after hosting Jeff at our summit while I was returning home on the plane from San Francisco to Baltimore about a year ago and it changed my life. Jeff Goins takes you on a journey that will help you to think more intentionally about your life and the legacy you leave behind.
Who Should Read This: Human beings. Is that too broad? Sorry, not sorry. This book looks at the power of vulnerability and completely transformed how I viewed relationships in life and business. Brené is a genius and over a million people have read this book around the world. If you aren’t one of them—please bump this to the top of your list. You’ll thank me later.
Book nerds unite! If you are looking to expand your expertise and stay up to date with the latest in business knowledge—reading is an incredible way to stay ahead.
I would love to know:
Have you read any of these books?
Is there a book not on this list that you enjoyed?
What books are on your reading list?
Share in the comments below or send me a message on social media. I can’t wait to connect.
© 2023 Natalie Franke
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Other books I have found absolutely life-altering:
Rhinoceros Success by Scott Alexander, Entreleadership by Dave Ramsey, The Art of Innovation by Tom Kelley, and Crazy Busy by Kevin DeYoung.
Thanks for writing the list. I will definitely have to look some of these up. I definitely don’t read enough business books and have made that a major goal this year
Just what I was thinking about the other day, been looking for some new reading material 🙂
I have read two of these, currently reading one of them and two I have bought to read next! Great minds!
I am writing this list down! I have been looking for new books to read. Thank you!
Desperately want to read all of these, quickly, perhaps by osmosis! I love all these nerd-y selections! Thank you!
Definitely written by a neuroscientist! Finally got Dot Com secrets, can’t wait to discuss!
YES! Thanks for sharing this list!