Hey, I'm NATALIE!
I’m an Author, Speaker, Community Builder, Neuroscience Nerd and
Mama Bear for Small Business.
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When the handsome Mr. Hayes and I got engaged back in 2011, I remember the flood of questions from friends and family about our wedding and plans for the future. It was such an exciting time in my life and a completely joyous whirlwind.
One year and a half later Huey and I tied the knot. And I remember being asked countless times whether I would be changing the name of my business to Natalie Hayes Photography or leaving it the same. The new name had quite a ring to it… Looked mighty gorgeous in a logo (you can ask Krista about that!) and it would have signaled my corporate transition as a married woman, but something didn’t feel right.

The mere thought of changing this business to a new name left me uneasy. It would mean altering absolutely everything legally, financially, and socially – however, I wasn’t afraid of the time or resources it would take to make the change. There was something else weighing on my heart.
You see, I absolutely loved my new personal name and what it represented. After dating Huey through high school and college, it only felt natural to take his name. I absolutely love his family and I’m proud to be a Hayes, but why didn’t I feel the same way for my business?
The idea of leaving my Maiden Name behind in my business completely broke my heart.
After taking days to think about it, I made the final decision to keep my maiden name as a photographer. You see, this business was created by the girl with that name. It was Natalie Franke’s first big dream that came true.
This business belonged to the girl who dared to dream that she could start her own little company and with a camera in her hands. That same girl who vowed to work as hard as it took to build something she could be proud of.
Many called her naive for making friends with other photographers. They argued that she was foolish to believe in community over competition. But that sweet teenage girl refused to allow the doubts of others to creep into her heart. She relied on her convictions, pushed forward through the fog, and believed in herself completely.
It was Natalie Franke who paid her way through college shooting weddings on the weekends and finished term papers on the Amtrak train from Philadelphia back to Baltimore at 6am before class. She studied everything she could get her hands on, graduated with honors, and vowed to go full-time. That girl worked harder than she even thought possible, slept far too little, and gave her heart completely to her clients.
Keeping my maiden name pays tribute to the girl who believed in her ability to make a living doing what she loved.
She may have been seventeen years old without a clue of where this journey would take her… but, my goodness, if she didn’t have the courage to leap with both feet and climb every hurdle in her path.
I never want to forget where I came from and keeping my maiden name is an enduring reminder of exactly that.
And that’s a very long answer to a very short question.
March 31st, 2015 at 8:12 am
Oh, I just love you. What a beautiful logic. Thanks for sharing a piece of your heart with us, today. You really owed us no explanation, but what a beautiful thing that you shared anyway. XO
March 31st, 2015 at 8:41 am
I LOVE this post!!! I love the tribute you pay to the girl you were when you started this business… and your ability to remember the difficult and push through instead of just erasing those memories!!
March 31st, 2015 at 8:54 am
This post warmed my heart. What a wonderful celebration of that girl that started all of this. I’ll admit that I wondered the same thing about your business name when I saw you were getting married and I wholeheartedly love your choice and the reasoning behind it.
March 31st, 2015 at 9:34 am
You do you boo! I love it <3
March 31st, 2015 at 10:03 am
I LOVE this! I have a been struggling over what to call a new business that I am starting and just really want to use my first and last name. But, the first question I get is “What if you get married? You’re going to have to change your business name.” And I have been trying to put into words why I don’t have to do that! Thank you for this post and how genuine you are on your blog for all of us to read!!
March 31st, 2015 at 11:10 am
LOVE!!! Start writing a book!
March 31st, 2015 at 11:32 am
What a beautiful post! I love that you kept your maiden name as a remainder of how far you came 🙂
March 31st, 2015 at 11:33 am
I love it. I actually am separated from my husband and will likely end up getting divorced, but I have already decided that I’m keeping my married name. My married name is also my business name, and Amber Gregory is who I am now. I DID leave my maiden name behind when I got married, and moved onward and upward and became a new person. I can’t GO BACK and I’ve never understood how people can do that. I will be Amber Gregory from now until always. I can’t erase MY memories, either — good or bad. 🙂
March 31st, 2015 at 11:50 am
I love this! So beautifully said 🙂
March 31st, 2015 at 11:59 am
Beautifully said, Natalie! Here’s to dreaming big!
March 31st, 2015 at 12:40 pm
So perfectly said.
March 31st, 2015 at 1:03 pm
I would have felt the exact same way girl. That’s who you were during the leap. I still don’t know what I’ll do with my name when I marry – not huge on my last so that’s why my business bares my middle, but I feel the heart behind you 🙂
March 31st, 2015 at 1:05 pm
I really love this sentiment and that you shared your personal journey of what a name means to you. Taking on a husband’s last name is often filled with so many heated arguments on both side, but ultimately it should be a personal decision based on what the names mean to you! As for my personal decision, I’ve come to love my last name and think I’ll only change it if my husband’s surname sounds better than mine hahah
March 31st, 2015 at 1:17 pm
Natalie, I love your sweet heart. I love that your long answers to short questions are lengthy BECAUSE of your heart, not just because you’re talking for the sake of talking. Every words that comes out of your mouth has weight and meaning, and it’s an honor to read what you write!
March 31st, 2015 at 1:23 pm
This is AWESOME, Natalie! I have to say I was curious about your decision to keep your maiden name for your business. The real reasoning is just perfect.
March 31st, 2015 at 1:40 pm
This is exactly why I use my middle name. I am getting married next year and I didn’t want to change my business name like you. I love this post. It really spoke to me and I’m so glad I an not alone.
March 31st, 2015 at 2:07 pm
Ha! I love this post + I love the reason behind keeping your maiden name. You go girl!
March 31st, 2015 at 4:21 pm
Right on Natalie! I’m glad you listened to the girl within. I had to make the same decision in 2013. Keeping my name rings true to my brand and everything I have built over 10 years. A new married name is a wonderful representation of the family you established, but your maiden name will always be a reminder of all you have and can accomplish as an individual. It’s a powerful metaphor for the balance you need to strike as a individual and as a wife.
March 31st, 2015 at 4:35 pm
What a wonderful heartwarming post Natalie!!!
March 31st, 2015 at 8:35 pm
Yeah, girl! This is awesome!
March 31st, 2015 at 10:53 pm
Natalie, I remember you sitting at the TU Honors College work study desk talking about your plans to have your own business as a photographer So very proud of you!
April 1st, 2015 at 8:01 am
I’m just so in love with this post! I just love it love it love it! Awesome reason for keeping your business name.
April 3rd, 2015 at 11:14 pm
Wow, this is incredible! I can’t so relate to that girl, and I’m excited to see where things go!