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An apparel collection created
to empower and connect creators and customers alike.

SHOP THE COLLECTION

This project is powered by small business from start to finish. From the freelance creators who design each shirt to our apparel maker who prints, packages, and ships our goods directly to your doorstep—our shop is small from start to finish and we like it that way.

Printed in small batches. Fueled by small business. We care about telling the stories of our collaborative creators and showcasing the talent that exists in our community.


"The heart behind the shop is collaboration: creating something amazing together."

destinee stark

Jena Holliday

Destinee Stark

Curious Tribe

justin shiels

Polished Prints

Leah Longueville

Odd Daughter

katie hart

meet the creators

Spoonful of Faith

Erin Randall 

Here's to Happy

Natalie Henry

Jeff Frandsen

Coming Soon

Coming Soon

Rachel Allene

Coming Soon

Polished Prints

Leah Longueville

Leah Longueville is the founder and designer of Polished Prints, a lifestyle brand dedicated to creating positivity for you, your kids and your home.

With a marketing and graphic design background, Leah started Polished Prints as an outlet for her creative energy after the birth of her daughter. What started as a hobby in her guest bedroom quickly grew as Leah began noticing how people connected with the combination of positive messaging and modern aesthetic of her designs, regardless of their age or stage of life. Using design as a method of building connections, Leah designs each item with intention to create eye-catching, empowering styles – and simply make you feel good.

Polished Prints advocates for “more joy, less judgment” through their product designs, featuring shirts emblazoned with positive messaging like Cultivate Love, Be Nice, Be the Good, and more. Since its launch in 2018, the line has expanded to include apparel and accessories for adults, kids, babies and home. Each item is screen printed by hand onto soft and comfortable cotton and poly-blend t-shirts, onesies and accessories using eco-friendly water-based inks. Combining neutral tones and a fun 70’s and 80’s-inspired aesthetic of bright colors, Polished Prints features meaningful messages that radiate positivity and spark conversation.

Meet the Creator:

See her designs in the shop >>

Odd Daughter

Katie hart

This spring at the start of the COVID-19 pandemic, I reached out to illustrator Katie Hart, owner of Odd Daughter, to collaborate on a design that to support the solopreneurs, freelancers, and creatives who were struggling. We wanted to create something empowering that truly embodied the spirit of our community. The phrase? Long Live Small Business.

In this collaboration, 100% of the profit generated from the Long Live Small Business collection was donated directly to the Freelancers Union relief fund to support freelancers impacted by COVID-19. The fund offers assistance to cover lost income and essential expenses not covered by government relief programs. Together we were able to raise over $9000 to support business owners, making this collaboration a true success.

About the Design:

See the blog post about the collection >>

Katie Hart, owner of Odd Daughter, is an illustrator and letterer based in beautiful Albuquerque, New Mexico. Her goal is to create beautiful stationery that is "OMG! PERFECT" for your person.

Meet the Creator:

Curious Tribe

Justin Shiels

Curious Tribe is an inclusive self care community designed for meaningful human experiences. They cultivate joy by teaching emotional intelligence and sharing inspirational content.

Their goal is simple: to help people live a happier and healthier life.

Curious Tribe is passionate about building connections, supporting change-makers, and most importantly, creating a more beautiful world.

About Curious Tribe:

Like most creatives, Justin Shiels is multi-passionate and wears way too many hats. Creative director, writer, illustrator, graphic designer, big-picture-thinker, and thoughtful risk-taker. He is also the founder of Curious Tribe

Beyond trying to make a small dent in this beautiful world, he loves slowly sipping fancy cocktails that take more than ten minutes to create.

Meet the Creator:

Destinee Stark

Destinee Stark

This shirt was created to restore confidence in anyone that has ever suffered from imposter syndrome or felt like they weren't enough. "The World Needs What You've Got" is a gentle reminder that there is only one you, and that is what makes you unique. Give yourself that permission to create without boundaries of self-doubt and encourage others to do the same. 

About the Design:

Destinee Stark is an activist and multi-passionate creative entrepreneur. She's a photographer, graphic designer, writer, mental health & social justice activist that is passionate about cultivating necessary but often overlooked or difficult conversations to advance toward positive change in our lives, our communities, and our world.

Meet the Creator:

See her design in the shop >>

Spoonful of Faith

Jena Holliday

With all that we have faced this year, I’ve been trying to still find joy and look for hope. We are entering into the time of year where there is an excitement, a hope, to end out a year and do better in the next and I just wanted to create a piece that subtly reminds us of that.

About the Design:

Jena Holliday is a full-time artist, writer, entrepreneur and storyteller. She is the creator and owner of Spoonful of Faith illustration and design studio. She loves to help others in their journeys through creativity, storytelling, and illustration and is dedicated to bringing their visions to life. She and her husband live in Minnesota and are grateful parents to their two children.

Meet the Creator:

See her design in the shop >>

Here's to Happy

Erin Randall

What better way to start off the New Year than with this colorful and bold design? It stands loud and proud in believing that good things truly are on the way with this fresh start. WARNING: wearing this shirt may bring you an optimistic perspective.

This everyday t-shirt features our “Good Things are on the Way” graphic exclusively designed for the Shop Natalie Franke Collection in collaboration with Erin Randall of Here's to Happy.

About the Design:

Erin Randall is a graphic designer, entrepreneur and joyseeker. She is the creator and owner at Here's to Happy (colorful product shop) and The Happy Brand Studio (a visual branding studio). She loves to radiate positivity and joy through creativity and encourage others to have confidence in who they wanna be. Erin works out of her home in Iowa, alongside her cute pup and fiancé.

Meet the Creator:

See her design in the shop >>

Pretty Peacock Paperie

natalie henry

My inspiration behind the shirt design was the idea that we can accomplish more when everyone contributes. Together we can effect real change in the world and make a better society for everyone to live in. The power lies within the people and together we can bring equality 

About the Design:

Natalie Henry-Charles is the proud artist and owner of Pretty Peacock Paperie, a lighthearted and fun stationery company. She strives to inspire, unite and empower with her art by focusing on real life moments. She believes that life is short and we should spend our time celebrating each and every moment.

Meet the Creator:

See her design in the shop >>


jeff frandsen


About the Design:

Jeff Frandsen is an award-winning photographer and hand-letterer based in Lancaster, PA. In his free time, he loves getting creative with his wife Liz, acting silly with his daughter Emme, and giving all the belly rubs to his dog Frankie. Aside from family and friends, Jeff’s biggest joys in life are baseball, CrossFit, true crime documentaries and Coca-Cola. 

Meet the Creator:

See his design in the shop >>


Rachel Allene

The inspiration behind this design is simple: to help shape our attributes and mindsets in order to bring about change in our own hearts and in the hearts of others. Living a life dedicated to focusing on hope, kindness, courage, empathy, joy, and grace will lead to small changes, which eventually result in bigger changes for good. Words have power, let's focus on words that help us to bring about change for good and hope for others. 

About the Design:

Rachel Heckmann is the Creative stylist and director at Rachel Allene, an online shop that offers products and services for the creative, joyful, and inspired dreamer. Through thoughtful and intentionally designed products, her business seeks to encourage and empower women to find joy and peace in the simple and routine moments of life. Her most favorite roles are wife to Joel and mama to Knox and Sophie. She is also a daughter, sister, auntie, friend, and heart encourager.

Meet the Creator:

See her design in the shop >>

Thank you for sharing images in your apparel (top to bottom, left to right): @octaviaelease + @ameliaprotiva + @imagesbyamberr + @cheersbabephoto + @lashondambrown

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As I share about life in Annapolis with my husband, baby, and our rescue pup. Business, heart, and loads of coffee. #nataliefranke

@natalieFranke

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All Content (C) 2019 Natalie Franke

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