NATALIE FRANKe

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a left brain girl in a right brain world

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MEET NATALIE

It all began in college. After falling in love with the Chesapeake Bay, my high school sweetheart, and the art of photography, I accepted admission at the University of Pennsylvania to pursue a degree in Visual Studies with an emphasis in neuroscience and psychology.  

You see, I was raised in a family full of science nerds. Mom: nurse practitioner. Dad: nuclear engineer. Sister: future doctor. Grandfather: rocket scientist (literally). Science always seemed a natural fit, but like you’ve experienced, sometimes our paths lead us on adventures we never anticipated. With a camera in hand, the entrepreneurial journey began, and visual studies helped me see with new eyes. That’s when it clicked: art could meet science in a way that fit my nerdy brain and fueled my creative heart. Books and brains met creativity and community. It was different. I was different.

I believe we all have the opportunity to step outside of the box and become exactly who are are called to be. 

For seven years, I had the privilege of building a photography business from the ground up and capturing love stories that would make me tear up with joy at the drop of a hat. I spent my weekends photographing weddings from California to the Caribbean, and weekdays writing, speaking, and building community in every aspect of life.

Seeing couples in love and documenting the power of relationships sparked an interest to better understand the power of connection and danger of isolation. With neurons firing on all cylinders I asked myself: “how can we spend every day surrounded by constant chatter, likes, and comments… but feel so unbelievably alone?” 


a left brain girl in a right brain world

WHAT WAS SO DIFFERENT?

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HUEY HAYES

Husband + Partner in Crime

The thing I love most about Natalie is that she always sees the good in people. Armed with her brilliant mind and massive heart, she has devoted her life to serving others through education and community building. 

from the people who know me best:

aGE

PERSONALITY

INFP

27

born:

Annapolis, Maryland

currently:

San Francisco, California

YEARS MARRIED TO MY HIGH SCHOOL SWEETHEART: 4

THE HAYES FAMILY: HUEY + NATALIE

Vlogger

Hunter

LESLIE WONG

Founder of Burgundy Fox

Natalie has a rare and seemingly innate ability to educate, inspire and connect with people on a deep level, which I believe stems from a genuine passion to understand and serve others… With Natalie's leadership and heart, I have no doubt she will change the world. 

Sophie

Mini Aussie + Frisbee Champion

 Mom taught me how to fetch. Not just frisbees, but also cookies. I mean, I've known her for 70 whole (dog) years, and I can attest that she's one of the best humans out there.

Founder 

RISING TIDE SOCIETY 

Head of Community

HONEYBOOK

Top 50 Innovators Changing the South

SOUTHERN LIVING MAGAZINE

GOAL DIGGER PODCAST

Guest

CREATIVE EMPIRE PODCAST

Guest

i TAKE MY COFFEE: BLACK WITH TWO SUGARS

Coffee

MY HAPPY HOUR ORDER:

 A Gin and Tonic to impress; an Amaretto Sour if I'm honest.

Katelyn James

Wedding Photographer & Educator

Natalie takes the term "go-getter" to a whole new level and it has been a privilege to cheer her on as she takes on big dreams and changes the world through her heart for people, business and community!

Where You Can Find Me:

GLITTER GUIDE

Profile

VIEW MORE

COTTAGE HILL MAGAZINE

Feature

STYLE ME PRETTY

Photography

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Rings
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VS

01

Bungee Jumping in Queenstown, New Zealand. 

When you choose the word “fearless” for the year and your friends are taking the leap—you just might too! 

TOP FIVE FAVORITE MOMENTS:

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 Left Brain

Right Brain

ENTREPRENEUR

CREATIVE

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Gets super geeky about strategy, ROI & entrepreneurship

Equally as excited about photographing a flat lay with a perfectly styled ribbon

M

T

S

W

T

F

S

Length of time in business

Feeling like you have it all together

THE HIGHS AND LOWS OF THE ENTREPRENEURIAL JOURNEY

CUPS OF COFFEE NECESSARY vs. days of the week

Y

X

Y

X

02

Graduating from Penn + taking my photography business full time.

Rather than pursuing a traditional career path after college, I said yes to the entrepreneurial hustle and never looked back

TOP FIVE FAVORITE MOMENTS:

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 Left Brain

Right Brain

ENTREPRENEUR

CREATIVE

Artboard 5
Artboard 5

Gets super geeky about strategy, ROI & entrepreneurship

Equally as excited about photographing a flat lay with a perfectly styled ribbon

 Left Brain

Right Brain

ENTREPRENEUR

CREATIVE

Artboard 5
Artboard 5

Gets super geeky about strategy, ROI & entrepreneurship

Equally as excited about photographing a flat lay with a perfectly styled ribbon

M

T

S

W

T

F

S

Length of time in business

Feeling like you have it all together

THE HIGHS AND LOWS OF THE ENTREPRENEURIAL JOURNEY

CUPS OF COFFEE NECESSARY vs. days of the week

Y

X

Y

X

03

Hosting a retreat for 150 Rising Tide Society leaders in San Fran.

Nothing makes my heart happier than gathering brilliant minds in the same room to brainstorm how to change the world!

TOP FIVE FAVORITE MOMENTS:

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 Left Brain

Right Brain

ENTREPRENEUR

CREATIVE

Artboard 5
Artboard 5

Gets super geeky about strategy, ROI & entrepreneurship

Equally as excited about photographing a flat lay with a perfectly styled ribbon

M

T

S

W

T

F

S

Length of time in business

Feeling like you have it all together

THE HIGHS AND LOWS OF THE ENTREPRENEURIAL JOURNEY

CUPS OF COFFEE NECESSARY vs. days of the week

Y

X

Y

X

04

Quitting lacrosse + joining the crew team

Taking a path less traveled led to sun-drenched days on the Chesapeake Bay where I met and fell in love with my high school sweetheart. Ten years later: I’m married to that amazing man!

TOP FIVE FAVORITE MOMENTS:

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 Left Brain

Right Brain

ENTREPRENEUR

CREATIVE

Artboard 5
Artboard 5

Gets super geeky about strategy, ROI & entrepreneurship

Equally as excited about photographing a flat lay with a perfectly styled ribbon

M

T

S

W

T

F

S

Length of time in business

Feeling like you have it all together

THE HIGHS AND LOWS OF THE ENTREPRENEURIAL JOURNEY

CUPS OF COFFEE NECESSARY vs. days of the week

Y

X

Y

X

05

Packing meals to feed 20,000 people in Orlando

One month per year, I organize a massive philanthropy effort, and flying to Florida to partner with Feeding Children Everywhere was life changing.

TOP FIVE FAVORITE MOMENTS:

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 Left Brain

Right Brain

ENTREPRENEUR

CREATIVE

Artboard 5
Artboard 5

Gets super geeky about strategy, ROI & entrepreneurship

Equally as excited about photographing a flat lay with a perfectly styled ribbon

M

T

S

W

T

F

S

Length of time in business

Feeling like you have it all together

THE HIGHS AND LOWS OF THE ENTREPRENEURIAL JOURNEY

CUPS OF COFFEE NECESSARY vs. days of the week

Y

X

Y

X

 Left Brain

Right Brain

ENTREPRENEUR

CREATIVE

Artboard 5
Artboard 5

Gets super geeky about strategy, ROI & entrepreneurship

Equally as excited about photographing a flat lay with a perfectly styled ribbon

When you choose the word “fearless” for the year and your friends are taking the leap—you just might too! 

01

Bungee Jumping in Queenstown, New Zealand. 

TOP FIVE FAVORITE MOMENTS:

Artboard 3

M

T

S

W

T

F

S

Length of time in business

Feeling like you have it all together

THE HIGHS AND LOWS OF THE ENTREPRENEURIAL JOURNEY

CUPS OF COFFEE NECESSARY vs. days of the week

Y

X

Y

X

 Left Brain

Right Brain

ENTREPRENEUR

CREATIVE

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Dives into documentaries and business books (lately: all things Seth Godin)

Says yes to adventure (i.e. travel, tattoos, and cross country moves)

When you choose the word “fearless” for the year and your friends are taking the leap—you just might too! 

01

Bungee Jumping in Queenstown, New Zealand. 

TOP FIVE FAVORITE MOMENTS:

Artboard 3

M

T

S

W

T

F

S

Length of time in business

Feeling like you have it all together

THE HIGHS AND LOWS OF THE ENTREPRENEURIAL JOURNEY

CUPS OF COFFEE NECESSARY vs. days of the week

Y

X

Y

X

 Left Brain

Right Brain

ENTREPRENEUR

CREATIVE

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Artboard 5

Opts for espresso: simple and does the trick. Caffeine, stat!

Warms up with a hazelnut latte, cozy blanket and two pups

When you choose the word “fearless” for the year and your friends are taking the leap—you just might too! 

01

Bungee Jumping in Queenstown, New Zealand. 

TOP FIVE FAVORITE MOMENTS:

Artboard 3

M

T

S

W

T

F

S

Length of time in business

Feeling like you have it all together

THE HIGHS AND LOWS OF THE ENTREPRENEURIAL JOURNEY

CUPS OF COFFEE NECESSARY vs. days of the week

Y

X

Y

X

 Left Brain

Right Brain

ENTREPRENEUR

CREATIVE

Artboard 5
Artboard 5

Fascinated by neuroscience & psychology (I’m a science nerd at heart)

Likely doodling in the margins (at least my textbooks were pretty)

When you choose the word “fearless” for the year and your friends are taking the leap—you just might too! 

01

Bungee Jumping in Queenstown, New Zealand. 

TOP FIVE FAVORITE MOMENTS:

Artboard 3

M

T

S

W

T

F

S

Length of time in business

Feeling like you have it all together

THE HIGHS AND LOWS OF THE ENTREPRENEURIAL JOURNEY

CUPS OF COFFEE NECESSARY vs. days of the week

Y

X

Y

X

 Left Brain

Right Brain

ENTREPRENEUR

CREATIVE

Artboard 5
Artboard 5

Analyzes community behavior for best grassroots marketing tactics

Probably holding back tears during heartfelt conversations

When you choose the word “fearless” for the year and your friends are taking the leap—you just might too! 

01

Bungee Jumping in Queenstown, New Zealand. 

TOP FIVE FAVORITE MOMENTS:

Artboard 3

M

T

S

W

T

F

S

Length of time in business

Feeling like you have it all together

Y

THE HIGHS AND LOWS OF THE ENTREPRENEURIAL JOURNEY

CUPS OF COFFEE NECESSARY vs. days of the week

X

Y

X

nEXT

Hugh Hayes

Husband + Partner in Crime

The thing I love most about Natalie is that she always sees the good in people. Armed with her brilliant mind and massive heart, she has devoted her life to serving others through education and community building. She's my best friend and I'm grateful every day to call her my wife.

35

01

@hvhayes

Mary Marantz

Author & Speaker, Founder of The Black Tie Media Group 

“The first time I ever met Natalie Franke, I asked her what her biggest goal for her one wild & precious life was…and without missing a beat, her answer was to do everything in her power to help people shine. I have watched her rise as a leader filled to the brim with integrity and a heart bursting to see and serve others. She is equal parts light and depth, strength and kindness, laughter and tears. And we are ALL luckier because she's in this world."

35

02

@marymarantz

Sophie

Mini Aussie + Frisbee Champion

Mom taught me how to fetch. Not just frisbees, but also cookies. I mean, I've known her for 70 years (in dog years, anyway), and I can attest that she's one of the best humans out there.

35

03



Lacoya Heggie

Wedding Planner + Calligrapher

Natalie is definitely a misfit. I choose that term because she is the person that steps outside of the norm, the safe, the predictable and chases the core of her heart with every fiber of her being and chooses to LEAD instead of follow - something that is not very popular these days in this culture of comparison that we currently live in.

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04

@helloloveweddings

Katelyn James Alsop

Wedding Photographer & Educator for Photographers

I had no idea that this sweet young KJ bride and brilliant business woman would grow to be one of my dearest friends and leading a life-changing worldwide movement just a few years later. Natalie takes the term "go-getter" to a whole new level and it has been a privilege to cheer her on as she takes on big dreams and changes the world through her heart for people, business and community!

35

05

@katelynjames

Shaunae Teske

Wedding Photographer & Educator 

"Natalie is one of the sweetest, most genuine people you will ever meet. She puts her heart into literally everything she does and she has a way of making you feel heard, important, and cared for. After working with Natalie in The Rising Tide Society, I have seen her pour her heart into other and go above and beyond for the people she loves."

35

06

@shaunaeteske

Leslie Wong

Founder of Burgundy Fox

Natalie has a rare and seemingly innate ability to educate, inspire and connect with people on a deep level, which I believe stems from a genuine passion to understand and serve others. Natalie's ability to manifest this spirit into a global community that champions inclusivity, unity and equality, comes at a time when we need it most. With Natalie's leadership and heart, I have no doubt she will change the world. 

35

07

@BurgundyFoxCo

Abby Grace

Photographer + Educator

"Natalie Franke is of the most genuinely encouraging people I've ever met- she makes you believe, more than anyone you know, that you are capable of greatness. It's her real, deep-seeded belief that you can do far more than you ever believe possible. This girl changes lives in BIG way."

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08

@abbygracephoto

Kari Bowman

Wedding & Portrait Photographer

One of my favorite memories with Natalie, was when she flew out just right after Christmas to spend the day with me and to meet our TuesdayTogether group. We sat at lunch and talked for hours and she cared about every detail. I am so thankful for all Natalie has done and for personally pouring into over the last few years." 

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09

@karimephoto

Ann Blake

Wedding Photographer

"I first met Natalie at a wedding photography workshop she hosted in Maryland. And, I was delightfully surprised to learn that she had the same persona offline that she did online! She makes learning the business side of the creative world relatable and I'm so thankful to have her as a trailblazer in the industry!"

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10

@annblakephoto

Destinee Jackson

Rising Tide Society Leader, Creative Council Member, and Photographer

"Natalie has an amazing ability to speak the most "life-giving" words into people. When I was feeling left out, alone, or not good enough - she picked ME out of the crowd and said, "You BELONG here!". I am so grateful for her and everything she has done to build community in an otherwise lonely industry."

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11

@destineestarkphotography

Chad Heller

Photographer

“When we first met, I knew you were not just someone that I inspired to be like professionally…but someone I wanted to be friends with – you were real!!! The workshop was more than a weekend of gaining business knowledge; I gained friendships with both you and other creatives who I continually stay in touch with, I can’t thank you enough!”

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12

@chadhellerphoto

Ronnie Izon

Portrait & Intimate Wedding Photographer

"An unbelievably selfless, authentic innovator, generous disruptor, and firmly grounded friend, sister, daughter, and wife. A few minutes with Natalie is to be around one of those rare people you never want to say goodbye to. Her love and generosity are infectious and do indeed rub off on anyone who has had the pleasure of meeting her."

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13

@ronnieblissphotography

Lauren Carnes

Photographer & Communications Strategist

In every moment I spend with Natalie, there are equal amounts of passion and compassion, drive and encouragement, boldness and kindness. She has truly changed the landscape of the creative industry in incredible ways! Plus, it's rare you find a person able to transform an individual over a cup of coffee with as much impact as she makes in front of an audience!

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@laurenlcarnes

Reina Pomeroy

Owner, Reina + Co, Life + Biz Success Coaching

"Natalie is the most genuine, relatable, kind person in the business world. She has created a tidal wave of impact in many creatives' lives and yet she is just as vulnerable and humble as anybody else - it's so refreshing. She's quick to encourage and educate and it also helps that she's a total neuropsych whiz kid too!"

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@reinaandcompany

Elizabeth Langford

Writer & Speaker

Natalie takes the time to truly listen to people. She looks you in the eye. She puts her hand over your hand and says “I’m here for you friend. I see you.” That is a unique and selfless gift in the hurried, busy world we live in. She’s the kind of person you always want in your corner. 

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@elizabethlangford

Miguel Garcia

Cinematographer

"Natalie Franke is a hope dealer. You walk away from spending time with her feeling as though you can change the world—because you can. She is full of love that is contagious."

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@miguelgarciastudios

Madison Short

Wedding and Portrait Photographer

"Natalie has believed in me since the day I met her as a young and inexperienced, but eager photographer, and she constantly pushed me to do my best. She had so much faith in me when I didn't even have faith in myself, and I can honestly say I would not be anywhere near where I am today if it weren't for her."

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@madisonrshort

Jennifer Larsen

Wedding Photographer


She's not afraid to ask the hard questions or have those difficult conversations to foster an open dialogue and cultivate an atmosphere of understanding, respect, and support. Natalie is a leader in the truest sense of the word; always leading by example with passion, innovation, and first and foremost, love.

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@jenniferlarsenphoto

Hope taylor

Wedding Photographer and Educator

I had the opportunity to travel across the world with Natalie in 2016. I will never forget that Natalie had just chosen her word for that year: Fearless. For our entire trip, and her entirety as a role model and positive influence in my life, she has both beautifully and effortlessly walked in fearlessness to pursue the things that matter most.

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20

@hopetaylorphotography 

Wynona Benson

Fine Art Film Photographer

"Natalie was one of my very first mentors, and my life has changed ever since. As an educator myself, I believe the best teacher and leader are the ones that encourage you to live your full potentials, and always see the best of you. And I can tell you she is one amazing mentor, teacher, and leader that you will ever work with."

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21

@wynonab

HUNTER

Faithful Companion + Rescue Pup


"Mom gives the best belly rubs and sometimes even lets me sleep on the sofa when Dad isn't looking."

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22

#huntertherescuepup

Amanda Liew

Strategic Development Manager at a Startup Incubator

"As someone who struggled to find a role model growing up, I was so thankful to find Natalie my freshman year of college. She has been an endless inspiration both to my creative and entrepreneurial sides. With Natalie, it was never just about the photographs, but about the people creating the memory."

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23

@amandaliewdotcom

Brooke Michelle Jackson

Photographer

"The kind who welcomes you in without even an idea of who you are, because to her it doesn't matter. To her you (no matter who you are or what you do) you are worthy of her time, friendship and knowledge and when times get rough (and they do for us all) she will be there as your sunny reminder that you are enough and always have been."

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24

@brookemichellej

Adrienne Rolon

Wedding Planner, Designer, Florist, and Marriage Encourager

"Natalie is such a bright light in our industry. She has this beautiful gift of making others feel loved, served, and able to do great things in their lives and businesses. Natalie is the real deal, and my life is that much better because she's been a part of it!"

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25

@heartscontentevents

Kait Masters

Painter + Community Support Manager 

The Natalie represented by pixels on a screen isn't any different from the Natalie who sat across the table from me when I spent the day working at the Rising Tide Society office. In person or on the web, she is a dedicated + passionate visionary with a knack for making every person she meets feel known + valued. 

35

26

@larkspurandlaurel

Adriana Gorman

Wedding Planner

"Natalie has done an inexplainable amount of good in my life, and I truly do not have enough words to express her incredible ability to bring the light out in another person. She has been such a staple through many major points in my life, and most of all gave me the ultimate push to branch off and start my own brand. If it weren't for Natalie I would truly not be where I am today!!"

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@adrianamevents

Laura Neff

Photographer + Educator

I was worried I didn't have a voice in the industry, and I didn't know my place. She encouraged me that I was right where I needed to be, and sometimes the quietest voices are the ones most worth listening to. She is without a doubt the nerdiest girl I know, but also the girl with the biggest dreams & heart. She puts every person in the room before herself and comes at life with determination, passion and intensity like you've never seen.

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@lauraleecreative

Josefina Sanders

Calligrapher, Letterer & RTS Mod


The Natalie you see on social media is the one you get in real life. As we engaged one on one for the first time, I felt like I’ve known her for years. I was comfortable to share with her some of my innermost secrets without feeling judged. Natalie is the picture of genuine authenticity.

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@loveoffering

Lauren Swann

Chief Advisor + Bestie to @NatalieFranke & Wedding Photographer

"The friendship that Natalie and I share has been a special one from the start - the kind that skips the shallow end and starts right from the 30m diving board. She believes in people and makes them feel like they can accomplish anything, but isn't afraid to let you know if it's not your giftedness either... and now she creates spaces for the same types of conversations to happen all across the world!"

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@laurenrswann

Beya Johnson

Photographer

"Natalie inspired me to be fearless, and to take life by the reins. If I could describe Natalie in one word, it would be "generous". She gives more than what is expected, and Rising Tide Society is a prime example of her generosity."

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@beyajohnson

Jen Olmstead

Brand + Site Design

"In every encounter I've had with Natalie (and there have now been many over the course of her brand and site design project!) regardless of the personal state she's been in - tired, busy, or otherwise-occupied - I've found her to be relentlessly positive, encouraging, and sincerely focused on how she can serve and consider others above herself. She is, quite simply, the real deal."

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@jenolmstead

Laylee Emadi Smith

Photographer + Educator 

Natalie is the person who in less than a hour can literally change your life. This is not an exaggeration! She inspires and leads by example, igniting fires in the hearts of everyone she reaches. I will always be thankful to Natalie for helping me find my voice, and making me feel valued and brave enough to share my heart. 

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@laylee_emadi_photography 

Dannie Fountain

Strategist. Author. Educator.

"Out of the blue, the day before Thanksgiving, I get this voice memo from Natalie that was one of the most heartfelt and warming messages I'd ever received. She clued right in to what I was feeling and what I was struggling with (without even knowing I was struggling) and just lifted me up in a way I can't even put words to."

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@dannielynnfountain

Joni Whitworth

Founder and CEO, Mint & Mirth


Natalie is one of the most genuine people I have ever met. Working with her has inspired me to use my abilities for their highest good. She brings out the best in everyone around her!

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@mintandmirth

I believe we all have the opportunity to step outside of the box and become exactly who WE are are called to be. 

For seven years, I had the privilege of building a photography business from the ground up and capturing love stories that would make me tear up with joy at the drop of a hat. I spent my weekends photographing weddings from California to the Caribbean, and weekdays writing, speaking, and building community in every aspect of life.

Seeing couples in love and documenting the power of relationships sparked an interest to better understand the power of connection and danger of isolation. With neurons firing on all cylinders I asked myself: “how can we spend every day surrounded by constant chatter, likes, and comments… but feel so unbelievably alone?” Through technology, we are connected to one another like never before, however we are also deeply disconnected in a way that our parents and grandparents couldn’t fathom.

You see—as human beings we are wired to connect with one another. Our brains are equipped with empathy and powered by a desire to thrive not merely as an individual, but as a family, as a species. When we remove true community from the human experience and substitute “friending” and following for real relationships, we find ourselves in despair, sobbing into a glass of wine and watching cat videos on YouTube for the fifth night in a row. (*I may or may not have experienced this first hand.) 

If you want more about the nerdy, neuroscience details, I have plenty more where that came from, but for now, let’s put it this way: I opted out of cat videos and into mobilizing our community around one thing we all crave: connection. In May 2015, I founded the Rising Tide Society and took a simple idea from launch to exponential growth in less than six months, and to 100K members in a year and a half.

We challenged the status quo, where everyone was out for themselves, and reframed the state of mind in the creative industry. Mobilization marketing ignited and countless creative entrepreneurs joined a movement to thrive in the spirit of community over competition. And creative entrepreneurs weren’t the only ones who caught wind - shortly after our launch, I joined on as the Head of Community at HoneyBook, a Silicon Valley tech startup that understood the intersection where science meets creativity and entrepreneurship.

With a wealth of experience and a community on board, I chose to build, to act, to take action for the betterment of the industry. Community to me goes far beyond an industry buzzword. Community is my husband Huey and the family who supports me day-in and day-out. Community is the coffee shop where you meet weekly to do business and life, through tears and triumphs. Community is mobilizing tens of thousands creatives through a grassroots movement to create businesses in the spirit of community over competition. Community is where you thrive… and where my inner nerd shines.

Will you join me in this community? Here is your chance: to pursue your calling, to find your “people” and love them hard, all in the name of building a business that builds a life (link to blog post about greatest struggle as an entrepreneur - and launching movements that will change the world. Because that’s what I’m here for, and I know you are too.

Let’s do this thing together, coffee in one hand, the latest business book in the other, and an amazing adventure on the horizon.

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As I share about life in San Francisco with my husband, Huey, and our two pups. Business, heart, and loads of coffee to come. #nataliefranke

@natalieFranke

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